O nome e sinal visual que identifica e distingue produtos e serviços denomina se MARCA.
Registrando sua marca, o registro servirá como uma certidão de nascimento, e é indispensável no mercado.
A marca é importante patrimônio da empresa e sua identidade. O certificado de registro de marcas equivale a uma escritura e é uma matricula de propriedade móvel, tendo inclusive, valor de mercado.
Ao registrar sua marca, além de garantir os direitos autorais, a marca não só identifica como agrega, em si, todos os valores do produto ou serviços que representa, para garantir que ela seja única e não possa ser copiada ou assemelhada a outras, é indispensável o seu registro no Instituto Nacional da Propriedade Industrial.
Devemos ressaltar que “Marca sem registro é marca sem dono”. Assim, as possibilidades de recuperação na Justiça do direito de usar marcas são remotas, já que os tribunais são unânimes sobre a anterioridade de quem a registrou ou deixou de registrá-la.
A marca somente terá valor econômico mediante o registro no órgão federal competente, o INPI. Há casos em que a marca tem muito mais valor que a empresa, como a Nike, Coca-Cola, Gillette e Lycra.
Portanto, não deixe todo o trabalho de marketing e histórico de seu negócio se perder. Realize o registro de marca agora mesmo!
Contudo indicamos, que o interessado busque a devida orientação jurídica, apenas o advogado imobiliário possui capacidade técnica para defender e proteger o seu direito de propriedade.
Precisando de orientação especializada? Entre em contato aqui.
Artigo escrito por Guilherme Feldmann OAB/SP 254.767, www.feldmann.adv.br, em parceria com Sidney Moinhos Filho, OAB/SP 327.780, www.moinhos.adv.br
Cookie | Tipo | Duração | Descrição |
---|---|---|---|
cookielawinfo-checkbox-analytics | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 0 | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Tipo | Duração | Descrição |
---|---|---|---|
cookielawinfo-checkbox-analytics | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 0 | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Tipo | Duração | Descrição |
---|---|---|---|
cookielawinfo-checkbox-analytics | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 0 | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Tipo | Duração | Descrição |
---|---|---|---|
cookielawinfo-checkbox-analytics | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 0 | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
WhatsApp us